Chav Pride Flag

Creators

Attribution notes

No designer has been identified. Nothing has been researched for this entry beyond the artwork itself.

Origin

Unresearched. No source has been read that places this design.

Lineage

Unresearched. No derivation has been established.

Colors & Symbolism

No published statement of meaning has been located, because none has been sought. The entry does not guess at one from the colors.

No color values are recorded. The artwork in the repository has colors that could be sampled, but a sampled pixel is not a designer's specification and this entry does not present one as the other.

Design

Aspect Ratio

3:5 · standard

Orientation

horizontal

Stripe Count

0

Layout

all-over check, no stripes

Additional Symbols

camel ground, black check lines, white check lines, red check lines

Read off the artwork in the repository at 500 by 300 pixels. There are no stripes: the field is an all-over tartan-style check on a camel ground, with paired black lines, a white line and a thin red line crossing in both directions, drawn with a diagonal hatch inside the darker bars. The pattern is that of the Burberry nova check, which is a registered trade mark; whether the flag reproduces it deliberately, and with what consequence, is not established here.

Discourse & Debates

Controversies

"Chav" is widely used in Britain as a pejorative about working-class people, and its use has been the subject of book-length criticism: Owen Jones's Chavs: The Demonization of the Working Class (Verso, 2011). ^[1] That book has not been read for this entry and is recorded as a reference rather than as support for a characterization of the flag. What is not established is anything about how the word functions here: whether the people who use this flag treat it as reclaimed, as fetish signalling, as parody, as a straightforward subcultural label, or as something else again. An earlier version of this entry called the term a class slur in the archive's own voice and cited nothing. That was an unsupported characterization and has been withdrawn. The question is real and it is open, and it is the first thing furnishing has to settle, from the people who use the flag.

Footnotes & Citations